Book Review: See You at the Top of Google, by Bengt Alvang
See You at the Top of Google, by Bengt Alvang, is a simple and useful manual that shows how to gain visibility and higher presence on the internet. Based on his own experience of having successfully built and managed companies, Bengt shows how to use Google and the internet, to increase one’s visibility to potential customers. The book is laid out in easy-to-use chapters, which cover everything from building a website, how to effectively integrate search-words so that one’s site comes up on search requests, how the Google search algorithms work, and more. For the novice, it is an easy 1-2-3 approach to getting oneself onto the internet. For the more experienced business person or entrepreneur, it offers some pragmatic advice which can be used to improve one’s performance on the internet. Overall, in the day and age of an escalating internet-sales-driven culture, it makes sense to learn all the tricks one can to better one’s business, and if only a few of his tips can improve one’s business-model, it is definitely worth the read.
Book review by International Writers Inspiring Change